Completely Conkers - What Drives you Nuts About Modern Britain by Will Jackson

Author:Will Jackson
Language: eng
Format: epub
Publisher: Summersdale Publishers Ltd
Published: 2012-11-19T00:00:00+00:00

SURVEY UNDER WRAPS

Concerned that you or I might do mortal damage while opening our morning carton of orange juice or box of Wheatie Puffs, the Department of Trade and Industry instigated a comprehensive study on the difficulties of opening modern packaging. Employing an extensive team of academics and consultants and costing £100,000 of taxpayers' money, it left no crisp packet unturned. The final report was a page-turning sensation, not least for its bombshell of a conclusion that 'the larger the area for grasping, the more force that can be applied to open a package'. What a triumph of scholarly insight.

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